Special WIC Programs
- Breastfeeding Support
- Breastfeeding Peer Counselor
- Parent Oral Health Education
- Farmer's Market
- WIC Debit Card
Breastfeeding provides the best food for infants and many health benefits for moms and babies that last for years.
The Placer County WIC Program supports breastfeeding. Whether a WIC mom is learning about breastfeeding, starting to breastfeed, overcoming challenges, or thriving, WIC Breastfeeding Support has the information, recourses, and support to help moms meet their breastfeeding goals. Have questions about breastfeeding? Contact us at 916-784-6447.
Placer County Breastfeeding Peer Counselor Program:
If you are currently pregnant and would like extra support with breastfeeding contact our breastfeeding peer counselor program 530-889-7211.
In 2017, Dental Days provided preventive dental services to WIC participants who were pregnant and children 0 to 5 years of age. Since 2018, all family members of WIC participants (fathers, non-pregnant mothers, guardians, older siblings) are eligible to receive free -
- Dental assessments
- Dental supplies
- Fluoride varnish to prevent cavities
- Information on how to stay cavity free
- Referral to a dentist if needed
If you are a WIC participant, call WIC for the Dental Days schedule. You do not have to wait until your next WIC appointment to come to a Dental Day. If you are not a WIC participant and would like more information about the program or how to enroll, contact Placer County WIC at 916-784-6447 or 530-889-7187.
Placer County WIC supports the consumption of fresh, locally- grown fruits and vegetables and encourages shopping at community farmers’ markets by providing $20 coupon booklets to eligible WIC families. Farmers’ Market Coupon booklets are good from May 1, 2018 till November 30,2018. WIC families are only eligible to receive one Farmers’ Market coupon booklet during the Farmers’ Market season.
If you have any questions or concerns about how to use your Farmers’ Market Coupons contact us at 916-784-6447. If you have a Complaint regarding your Farmers’ Market experience, fill out the complaint form (PDF) or call 800-852-5570
Must be receiving services from the Placer County WIC program. Clients should bring their WIC folder and Farmers’ Market slip.
Rocklin Willey Farmer's Market
6636 Lonetree Boulevard
Roseville Fountains Farmers' Market
Galleria Boulevard and E Roseville Parkway
Auburn Dewitt Farmers' Market
Richardson Dr. and B Avenue
View the date and time calendar for more information. WIC has a limited supply of coupons so they are provided on a first come basis
Introducing the California WIC Card!
The California Department of Public Health/WIC Division (CDPH/WIC) is excited to introduce the California WIC Card. The WIC Card will replace the current paper food checks and will provide an easier way to issue food benefits, as well as improve the shopping experience for WIC families and grocers.
Each family will receive one WIC Card for all of their family's food benefits. The WIC Card will provide a more convenient way for families to shop for WIC foods and provide flexibility to get just what they need at each shopping trip. In addition, families will not lose their WIC food benefits if their WIC Card is lost, stolen or damaged.
The WIC Card is not the only change happening in California WIC. A new computer system is coming that will modernize operations at WIC offices across the state. In order to implement the new WIC Card, CDPH/WIC must replace WIC's current computer system with a new system, which will be called WIC WISE (WIC Web Information System Exchange). Because California is such a large state, both the WIC Card and WIC WISE will roll out throughout California in waves, Placer County will roll out September 23, 2019.